Architects and glass specifiers consider many dimensions when evaluating glass for buildings: color, aesthetics, energy efficiency, wind load, thermal stress and more. They often use siloed software tools to support this analysis. Our client wanted to combine these tools into one and learn more about its customers to better serve their needs and differentiate the client’s brand.
Through discussions with internal experts, we created some initial concepts. In meetings with architects and glass specifiers, we learned about their needs and challenges and shared our concepts to gather additional feedback.