Leading North American Glass Producer

Increasing confidence of architects selecting glass for their projects

Architects and glass specifiers consider many dimensions when evaluating glass for buildings: color, aesthetics, energy efficiency, wind load, thermal stress and more. They often use siloed software tools to support this analysis. A glass producer wanted to combine these tools into one and learn more about its customers to better serve their needs and differentiate its brand.

Through discussions with internal experts, our team created some initial concepts to review with architects and glass specifiers. We created a tablet-based application that used both the front and rear cameras to simulate a glass sample digitally in real time. In addition to this digital preview, data about each glass product’s color reflectance and material properties were made available for use in Revit, an industry-standard tool used by architects.

Architects and glass specifiers consider many dimensions when evaluating glass for buildings: color, aesthetics, energy efficiency, wind load, thermal stress and more. They often use siloed software tools to support this analysis. A glass producer wanted to combine these tools into one and learn more about its customers to better serve their needs and differentiate its brand.

Through discussions with internal experts, our team created some initial concepts to review with architects and glass specifiers. We created a tablet-based application that used both the front and rear cameras to simulate a glass sample digitally in real time. In addition to this digital preview, data about each glass product’s color reflectance and material properties were made available for use in Revit, an industry-standard tool used by architects.

FIELD RESEARCH

Interviews with customers helped better understand team roles and the information that architects need when selecting glass products

CONCEPT CREATION

Generating high-level UI concepts quickly provides something “real” for customers to react to and provide input

DESIGN SPRINTS

Concepts and capabilities were defined and prioritized for the agile team to design and validate incrementally

Innovative Approach

Used the tablet as the primary platform to model and simulate glass passthrough and reflectance using both the front and rear cameras of the device

Impact

Reduced Sample Costs

Sampling glass products can be done digitally to reduce physical sampling requests

Intergration with Architect Workflows

Glass data was made available for use with Revit so that all project surfaces could be rendered together

Self Service for Window Modeling

Digital tools gave architectural buyers on-demand access to glass data, modeling support and tablet-based simulations

© 2024 Mark Lotter

© 2024 Mark Lotter

© 2024 Mark Lotter